Before mentioning anything about social media marketing, let me make it very clear that there is a stark difference between social marketing and social media marketing. It is very often seen that many people including the so-called gurus use social marketing and social media marketing synonymously. Well, there is a correction I am afraid. Here are some thoughts by an seo manchester and social media marketing and research experts that you need to know.
Social marketing is all about using marketing techniques to promote a social issue. For example marketing strategies that support a campaign to discourage people from taking drugs or to quit smoking. Social media marketing is about using social media platforms such as Twitter, Facebook, LinkedIn etc. to promote a business.
Anyone in business or actively involved in marketing business knows about the hard work involved and the resources needed in establishing a brand. To differentiate itself and stay ahead of the competition it is paramount to listen to the customers and endeavor to live up to their expectations every day.
Kelly Wrighty runs the social media marketing for numerous companies including this hairdressers warrington business and this botox shorewood clinic notes “Compared to businesses of yesteryears that had to depend on print or broadcasting media to develop their brand, not to mention the exorbitant price they had to pay for, the present day businesses are truly gifted with the holy grail of marketing: the social media, which is free and could be used to connect with more people and thereby build genuine relationships with them.”
What is ironical though is that there are still businesses shying away from social media. The truth is, you or your industry are being talked about with or without your involvement. Well, if you participate you could mold the conversation in your favor. The choice is yours. Do not overlook social media, which is an excellent way to engage your target audience.
James Polland runs the marketing for this universal socket set products store online and these turf suppliers and notes “There are some social media monitoring tools such as HootSuite, TweetReach, Social Mention, Addictomatic and HowSociable which can be used by businesses to learn what is being talked about their industry, competitors and their own brand. Whatever business you are in, it is very important to publish valuable content for the target audience through different social media platforms, which will enable to get additional traffic to your websites. In addition there are websites where you can buy followers to get a head start on your competition.”
Have a plan for regular blogging, blog commenting, uploading videos on video sharing sites, tweeting, posting photos on Flickr or Photobucket, and also podcasting.
Peter Stozer runs the marketing for Elderwerks online and this waterfall bathroom taps retailer and also MT Mechelec and says “If your business does not have a Facebook page, you are missing a lot. This is an excellent platform for brand building as it enables a wide variety of communication facilities including uploading of business related videos, photos, opening a shop etc. This is immensely valuable for small businesses and involves no cost. To have a page for your business, you must sign in with your personal account. After that, you may go to a facebook page.”
Facebook enables you to create a community by sharing useful information and by accrediting your customers to spread the word about your business. This platform enables you to engage with your customers at any time.